DOHA, Qatar — A men's World Cup era ended Sunday with the greatest final ever played. It was a dichotomous era of rampant corruption, but also of GOATs and commercial growth. Even as the U.S. Department of Justice exposed FIFA, the global soccer governing body's business boomed. Revenue more than quadrupled from 1998, when the first 32-team World Cup was staged, to 2022. The tournament and its brand, despite relentless controversy surrounding Qatar, are as popular as ever.
with 48 teams, a novel format, and promises of a"massive" impact on soccer in North America.
The likely solution would be 12 groups of four, with the top eight third-place teams advancing alongside the top two. A Expansion means more games. North America, meanwhile, means bigger stadiums, sponsorship bonanzas and influx of visitors unlike any the World Cup has seen before. Infantino said FIFA expects at least 5 million fans from other continents to descend on the U.S., Canada and Mexico, in addition to the millions of North American fans who’ll go to games or partake in festivities.
"2026 will be much, much, much bigger," Infantino agreed."I think this part of the world doesn't realize what'll happen here in 2026. I mean, these three countries will be upside down. The world will be invading Canada, Mexico and the United States. And they will be invaded by a big wave of joy and happiness."
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