With Jony Ive’s Successor, Apple Bets a Pragmatist Can Turn Prophet

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With Jony Ive’s Successor, Apple Bets a Pragmatist Can Turn Prophet
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He's seen as a possible future Apple CEO, but first he needs to design something iconic

In two decades at Apple Inc., Jeff Williams has gone from heading procurement to leading all of the tech giant’s operations. Now he has a new responsibility: creating the iconic gadgets that make Apple hum.

That will be a critical test for both him and the company, which is in need of a new hit.
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