Created by two internet-savvy besties, the brand counts Emma Chamberlain, Addison Rae and Devon Lee Carlson among its customers.
As with most things, you can attribute some of OGBFF's success to timing and luck, but its co-founders also deserve credit for their clever tag-lines and designs, internet savvy and the work it takes to build a brand and keep up with demand as two people working out of a bedroom. And while they didn't invent the concept of, Schiller and Ruis bring a distinctive female perspective and energy that sets OGBFF apart. They also don't rely on logo flips or other bootleg-esque tactics.
"Every time someone orders something, the rate of people that will take a picture post it and tag us is really high," says Schiller. Going viral early on can create challenges for brands — risks include being unable to meet demand, oversaturation, knockoffs and losing momentum when subsequent drops alienate early supporters or fail to live up to initial hype. As they grow, Schiller and Ruis already seem mindful of those pitfalls.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Mattel Adds to Barbie Series Slate With ‘It Takes Two’ (Exclusive)The animated series is set to debut on Netflix in the U.S. in the spring, with more content based on the iconic doll line coming later in the year.
Read more »
Comic Book Stores Offer To Send Free Copies Of 'Maus' To Tennessee StudentsA Tennessee school board recently removed the graphic novel about the Holocaust from middle school curriculums.
Read more »
Omicron’s origins, where’s Webb — the week in infographicsNature highlights three key graphics from the week in science and research.
Read more »
Must Read: Fashion Is Just TikTok Now, How Vintage Went ViralPlus, where do Black women fit into the vintage clothing revolution?
Read more »
Google Maps explains how it tackles review bombing | EngadgetMachine learning systems examine content and look for patterns like a burst of one-star reviews..
Read more »
Rogan responds to Spotify protest, COVID advisoriesFollowing protests of Spotify kicked off by Neil Young over the spread of COVID-19 vaccine misinformation, the music streaming service said that it will add content advisories before podcasts discussing the virus.
Read more »