With Its 'Register for More' Campaign, Willow® Asks, 'What Do New Moms Need?'

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With Its 'Register for More' Campaign, Willow® Asks, 'What Do New Moms Need?'
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  • 📰 marieclaire
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The brand's registry for new parents features workplace toolkits, feeding and pumping schedules, and more.

need during pregnancy and new parenthood? It's a question plenty of people forget to ask. Without even meaning to, your support network often puts their focus on the new baby. And a lot of people—including complete strangers—have opinions about what you"should" be doing in the weeks and months of pregnancy, delivery, and early parenthood.

I have firsthand experience with this. From well-meaning family members to people at the supermarket, questions and feedback about my choices were frequent and often unsolicited.

need. For a little context, Willow Innovations was the first brand to challenge convention in the breast pump category, changing the space by creating the first fully in-bra wearable pump and the only wearable in-bra pump offering 360° leak-proof mobility. Today, they have that are cordless, small, and quiet, which allows for pumping on-the-go with dignity—at work, in the middle of chores, and even during an errand run.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

marieclaire /  🏆 102. in US

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