Almost 25 years later, the fragrance that helped change the perfume industry is poised for another dose of disruption.
, heralding a new era of opulence and optimism for the new millennium. In perfumery circles, its instantly identifiable yet equally indescribable aroma has been compared to pointillism: The formula has so many different white flowers, you can’t decipher one from the other—by design. Its new Parfum d’eau iteration, an inversion of the more common, highly concentrated eau de parfum, is an innovative water-based scent that arrives for a very different moment.
The original J’adore bottle has been reimagined in opalescent white glass for the neroli-tinged Parfum d’eau. Courtesy of Parfums Christian Dior About 600 miles south of Paris, in the lush hillside just outside of Cap d’Antibes, Christelle Archer—a sales director turned flower farmer—tends to a 100-year-old bitter orange tree grove; as part of an effort to increase transparency and focus on local growers for proprietary ingredients, Dior partnered with Archer in 2017 and began using her neroli oil last year. “I sell exclusively to them,” Archer says, picking the last of the flowers from a monthlong harvest.
Yet Parfum d’eau is the fortuitous outcome of a nano-emulsion technique that Dior originally acquired from a Japanese lab, which had initially designed the technology for skin-care products. Just water and flower oils blended under extremely high pressure, there is no need to shake the updated, white opalescent bottle, and no need for chemical additives.
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