With its emphasis on inclusivity, the SInow swimsuit issue has evolved with the cultural climate:
"Of course it's male gaze, duh," said 2019 cover star Tyra Banks. "But it's not just that."Before the 2019 Sports Illustrated Swimsuit Issue even hit newsstands on May 8, the annual bikini-filled glossy was already making headlines by featuring a model not wearing one at all: For the 56th installment of the iconic magazine, Halima Aden became the first model to grace its pages in a burkini and hijab.
The SI Swimsuit Issue was founded in 1964 by then-EIC Andre Laguerre to spice up sales with lush photos of barely clothed women in breathtaking locations during a sluggish February, but it's always had a female editor. Fashion reporter Jule Campbell helmed from 1964 to 1996; she was succeeded by Glamour vet Elaine Farley for two years, followed by Diane Smith, from 1998 to 2011.
Day recalls Kate Upton's first cover as breaking ground with what was considered "plus size" representation just seven years ago in 2012. "Everybody back then was like, 'oh my god,' and when that happened it was so eye-opening to me," Day said. "Just putting our vision of what's natural to the brand on the cover has this huge of a ripple effect? Well, then look at all the other things we should be doing because this makes sense.
Porizkova, who made her debut in a 1983 feature at age 17 and scored her first cover in 1984‚ not only makes her 10th appearance in the issue, but also wrote a moving essay about ageism in the industry on the "prized real estate," per Day, back page. "My big proud moment was that they let me write the last word," the stunning 54-year-old said on the flight.
Historically, the magazine has been a launchpad for women, not just to kick off successful modeling careers, but also to build their own personal brands . "They are so multi-faceted and have platforms of interests outside of just modeling," Day said of her casting criteria. She also takes pride in using the SI brand to support the models with their entrepreneurial endeavors and activism projects beyond the annual issue.
"It really helped to expand what is beautiful, particularly in America," Banks noted. "It was nice for them to put me on their cover and show the Black girl is next door. She's the girl next door, too. Before that moment, [the girl next door was only] this blond white girl."
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