.FrankDukes, the producer behind hits for Post Malone, Camila Cabello and others, now goes by “Ging” and is prepping a collection of generative songs and art pieces as NFTs.
A generative music and art collection of 9,999 unique NFTs, featuring visual and audio work all made by Feeney during his Dukes period, “The Ghost of Frank Dukes” is dictated by a self-made algorithm and will create a song at the moment of its purchase by amalgamating “all different pieces of my music in a meaningful manner and incorporating them with little micro decisions that I would make,” he tells.
The result of about three years of self-exploration, dropping the Dukes name was a way for Feeney to transcend the “metrics and numbers”-dominated world of pop music in favor of creating with innovation in mind. “I wanted to recapture the same sense of freedom I had as a kid, making beats at my parents’ house” he explained. “I think that was one of the big reasons to give up Frank Dukes.”
Soon, he discovered patterns in his sketches. “There were lots of self-portraits, lots of ghosts” he says, “I was into the idea of death and rebirth.” In the process of “letting go of [his] self permissions,” Feeney transformed from a producer into seeing himself as a multi-disciplined artist. Feeney began sorting through old, forgotten scraps of his music – like discarded drum loops, guitar riffs, and synth leads – trying to find a way to resurrect them. With the help of longtime engineer,, the duo began forming ideas for a generative music and art engine to repurpose the ephemera from Feeney’s Frank Dukes period into something brand new.
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