With the FDA's decision to grant Apple the ability to market its AirPods Pro 2 as OTC hearing aids, it could help a struggling market.
It’s official: Apple has won U.S. Food and Drug Adminstration clearance to market its AirPods Pro 2 wireless earbuds as OTC hearing aids . The evolution of these personal audio devices into full-fledged hearing aids could have big ramifications for the fledgling over-the-counter hearing aid market and people’s willingness to adopt these devices.
Recommended Videos Apple doesn’t report sales figures for its AirPods family of products. However, some estimates put the total number of units sold in 2023 at 75 million, with the AirPods Pro 2 accounting for up to 63% of those sales. In theory, this automatically makes the AirPods Pro 2 the most successful OTC hearing aids by a huge margin, though certainly not every pair will be used that way. Some estimates put the size of the U.S. OTC hearing aid market at under 200,000 units.
Resnick notes that AirPods Pro 2’s popularity could also play a big role in the adoption of OTC hearing aids.
Airpods Pro 2 Apple Hearing Aids Hearing Health Otc Hearing Aids
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