Once considered a workwear go-to, the brand is making a triumphant return to its OOO roots.
Last fall, I found myself trolling the Banana Republic website at 2 a.m., trying to figure out how to get a discount on one of its red Fair Isle sweaters that looked a lot like a designer one I’d been coveting. At the time, I had not visited its website in years, or maybe ever. I also hadn’t been inside one of its stores since high school.
The Vida tote bag, for example, looks a lot like one by the Row, and the sweater I stumbled out of bed for had a close relative in a Fair Isle knit by Khaite. Both of these items are more expensive, and presumably higher quality, than what you might find at other mall brands like J.Crew and Abercrombie & Fitch, or at High Street stores like Zara. But they’re still significantly less pricey than their designer counterparts.
For the Banana Republic team, Do felt like a natural choice: “When we were thinking about who to partner with, what we loved about Peter is: one, from an aesthetic standpoint, he is known for tailoring and he's known for his high-quality fit, construction, fabrications, and doing it in a way that feels really modern and authentic,” said Meena Anvary, Vice President of Marketing at Banana Republic. “His brand has grown organically over time and has really developed a cult-like following.
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