The future is female for the Nike.
and move. “Nike is rooted in innovation,” said Shannon Glass, vice president, general manager Nike Direct North America. “We are spending a lot of time with women understanding what matters to them.”
One of the first big changes for women was Nike’s dedicated line of athleticwear introduced two years ago for pregnant women. It’s called Move Like a Mother, and thetakes women through their 48-week pregnancy and postpartum journey while still working out and moving. The program also features workouts and additional content in the Nike Training Club app to help with health, comfort and movement from early pregnancy through postpartum.In the beginning, Nike was all about sneakers, primarily for men. But women have become a growing and important consumer for the company. For its three-day event, Nike brought in a handful of female retailers who were pioneers in opening shoe stores.
Abby Albino, whose Makeway store in Toronto carries sneakers, streetwear and other merchandise, said being successful in retail means listening to the customer. Her female-funded and female-owned store makes sure women see themselves in the products on the shelves. That’s why she carries Nike.
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