NBCUniversal’s coverage averaged more than 23 million viewers, and Peacock had its best month ever.
The games averaged 23.5 million viewers across NBCUniversal and Versant platforms from Feb. 6-23, based on Nielsen ratings and Adobe Analytics streaming data — a huge improvement on the lightly watched 2022 Winter Olympics.
The 2026 audience, which combines live afternoon telecasts on and primetime replays, nearly doubled the average of the 2022 games . That average may grow a little as it includes preliminary Nielsen numbers for the final few days of the games.California Dreamin': NBC Kicks Off 2028 L.A. Olympics Marketing Campaign With Kate Hudson The 2026 Winter Olympics are the most watched winter games since 2014, NBC says. The Olympics averaged more than 20 million viewers for all 15 full days of competition from from Feb. 7-20, and for the opening ceremony on Feb. 6., with Peacock racking up ever bigger numbers over the remainder of its coverage. The games ended with 16.7 billion minutes of streaming time, more than double the combined total for all previous Winter Olympics . “The success of the Milan Cortina Olympics, Super Bowl LX in Santa Clara and the 2026 NBA All-Star weekend in Los Angeles could not have happened without the enormous cooperation and support from across Comcast NBCUniversal — including Peacock, NBC Entertainment, NBC News, Telemundo, local owned-stations, NBC affiliates, our exceptional ad sales and distribution teams, and Xfinity. And, of course, our great partners at the IOC, USOPC, NFL and NBA,” NBC Sports president Rick Cordelia said in a statement. The gold medal women’s hockey game between the U.S. and Canada on Feb. 21 drew 5.3 million viewers, a record for any women’s hockey contest in the United States. Ratings for the men’s final, also a U.S. overtime victory over Canada, will be available Tuesday. Peacock had its best month ever in February, unsurprisingly. The streamer averaged 3.3 million daily viewers for the “Milan Prime” and U.S. primetime main telecasts, which accounts for about 14 percent of the 23.5 million all-in average. The Super Bowl, Olympics and NBA programming also had a halo effect on Peacock’s entertainment offerings:Microdramas in MIP London Focus: Why They Don’t Cast Famous People, How Men Are Coming on Board and a Toilet Pitch. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the GoogleThe Hollywood Reporter is a part of Penske Media Corporation. © 2026 The Hollywood Reporter, LLC. All Rights Reserved.
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