Tsveta, a passionate technology enthusiast and accomplished playwright, combines her love for mobile technologies and writing to explore and reveal the transformative power of tech.
, which came into application across the countries in the EU a year later this May. Apple and other big tech companies, seen as gatekeepers, have probably known for a while, maybe even years, that they would have to follow the new competition rules. Recently, European officials once again urged" changes to its App Store policies to align with the DMA. The adjustment in language appears in the updated risk factors section of Apple's fiscal year 2023 Form.
Apple has stated that forthcoming changes could impact how it charges developers for platform access, the management of app distribution beyond the App Store, and the extent to which it allows developers to communicate with consumers regarding alternative purchasing mechanisms within the App Store. The DMA's primary objective is to shift competition enforcement against tech giants by imposing specific obligations on designated gatekeepers, like Apple, Google, and Meta, from the outset. These obligations include not hindering business users from promoting their own offers to end users and prohibiting the prevention of third-party app store installations.
In a client report, analysts from Morgan Stanley investment banking company expressed their belief that Apple's altered language confirms the imminent arrival of App Store changes.
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