Lucrative corporate naming rights may be on the way, and they might help solve the financial woes of athletic departments
Will Cal fans soon be rooting for a football team known at the Google Golden Bears? Will the stadium in which that team plays be called Apple Stadium? Will the conference Cal’s basketball team plays in be known as the Intel Conference?The NCAA earlier this month approved on-field corporate advertisements for the upcoming season. So theoretically you could see the Tesla logo covering an expanse at midfield of the Memorial Stadium artificial turf when Cal faces visiting opponents.
Then comes the possible renaming of the athletic department itself. This presumably would meet with more resistance, but if the decision comes down to whether to change the team name or cut eight sports . . . well, the choice does not become so obvious. It leads to the suggestion that Cal’s sports teams might be called the Google Golden Bears, or the UC Meta Bears, or the Cisco Bears of Berkeley .
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