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Saturday’s high stakes Red River Rivalry matchup, coupled with major stadium upgrades, could kindle extension of deal beyond 2025
“Renovations to the Cotton Bowl will help keep the existing events that we have – and definitely the Red River Rivalry has such a long, long-standing tradition and is so impactful for Dallas,” said Monica Paul, executive director of the Dallas Sports Commission. “And I think the renovation has potential to attract new activities to the stadium.”
Trubey said he believes that once renovation is completed, the Cotton Bowl will be in the category of Pasadena, California’s 101-year-old Rose Bowl Stadium and the century-old Los Angeles Memorial Coliseum.If anyone is qualified to make such an analogy it’s Trubey, one of the world’s most foremost designers of sports and entertainment facilities.
In the Cotton Bowl’s case, Trubey says, is the interior bowl’s tight proximity to the field, a stark contrast to mammoth modern stadiums. For instance, Trubey says the height of the Cotton Bowl’s upper-deck is roughly equivalent to the suite level at AT&T Stadium. Shortly after Brian Luallen became CEO of Fair Park First, the non-profit conservancy organization that was created to oversee the park’s management and stewardship on Dallas’ behalf, his staff came upon a 1968Advertisement
“It’s going to make a huge difference in the way the building flows. Now you have to go into the main entry to go to the other levels. You’re going to be able to go not just into the main entry, but other entries, and take escalators directly up to each of the levels.”And, yes, suites will be added. The virtual absence of suites has kept the venue from attracting many athletic events and concerts through the years.
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