The billionaire ex-mayor has dominated the airwaves without doing interviews. But that ad-first strategy will be hard to maintain as media scrutiny intensifies.
this past weekend, responding to a prompt about the ex-mayor answering for past missteps. “I think he has to come on a show like yours,” Klobuchar continued. “I don’t think you should be able to hide behind airwaves and huge ad buys…and I’m also an advocate for him coming on the debate stage.”
At the very least, Klobuchar will get her latter wish; Bloomberg has officially qualified for Wednesday’s debate in Nevada. It’ll be one of his first high-exposure media moments since launching his campaign. So far, Bloomberg has largely avoided opportunities of a similar caliber: When the editorial board of the, Bloomberg turned the paper down after initially accepting the offer.
“an invitation to participate” in its town hall series this week. Bloomberg is noticeably absent from the network’s lineup.’s in 2016. Like Bloomberg, Trump self-funded some of his ad buys and campaign infrastructure, but he placed much less spending emphasis on TV ads and a ground game in the early stages of the race, instead focusing almost entirely on network and cable-news appearances—a strategy exemplified by his frequent morning call-ins to networks like Fox News and MSNBC.
call line any time soon; instead, he has opted to let his army of spokespeople, surrogates, and endorsers do much of the talking—and some of the apologizing—all while his ads project the image that Bloomberg wants voters to see. Bloomberg’s relative reticence could very well be to his benefit. As his campaign becomes increasingly viable, media scrutiny over his past misogynistic remarks, allegations of running a sexist work environment, and the racist stop-and-frisk policy he oversaw and subsequently defended, has increased tenfold. By eschewing a head-on collision with the press, he hasn’t had to answer for his history in a confrontational format.
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