With the NBA still on the outs with China and Nike hit with Chinese backlash over Xinjiang, it might seem that “Space Jam: A New Legacy” has two serious fouls against its chances of entering the wo…
and Nike hit with Chinese backlash over Xinjiang, it might seem that “Space Jam: A New Legacy” has two serious fouls against its chances of entering the world’s largest film market.in a way that could actually give the film an assist, despite China’s ongoing spat with the league and James’ lifetime Nike deal.
The NBA’s China troubles date back to 2019 when Houston Rockets general manager Daryl Morey tweeted in support of pro-democracy protesters in Hong Kong, infuriating Beijing and leading state broadcaster CCTV to banish the league from its airwaves. Though the Black Lives Matter advocate’s stance was derided in the U.S. as hypocritical, it was cheered in China. The official Communist mouthpiece the People’s Daily twice defended him against censure at home, posting his photo to its official social media with a caption arguing that the criticism revealed the “double standards” of American freedom of speech.
Alongside the NBA legend, “Space Jam” features three other NBA players and two WNBA players . Lakers player Davis also had China appearances cancelled in the wake of the Morey incident.
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