Kellogg workers are on strike, but will consumers actually boycott the cereal?
that workers are striking against the proposal of a two-tiered system for current and new employees, which would not provide pensions to new employees and affect both holiday pay and vacation time. “We don’t have weekends, really,” Bidelman, president of BCTGM Local3G, said. “We just work seven days a week, sometimes 100 to 130 days in a row. For 28 days the machines run then rest three days for cleaning. They don’t even treat us as well as they do their machinery.
But as easy as it may be for consumers to swap out a breakfast cereal in a show of support to striking workers, Kellogg’s decision to replace employees brings into questionmassive portfolio of more than 20 brands includes Corn Flakes, Frosted Flakes, Pop Tarts, Cheez-It, Morningstar Farms, and Pringles. In 2017, Kellogg’s controlled about 30 percent of the market share on cereal, making it quite likely you were reaching for a Kellogg’s cereal — even if you didn’t know it.
If Kellogg indeed moves forward with plans to lay off workers, measuring the success of any boycotts against the company will prove difficult.
More valuable to these corporations than the money they may lose during a strike and the coinciding boycotts are their reputations. With enough media attention — something the strike has received from the start, including a
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