I’m a London-based freelance journalist who specializes in all aspects of technology including reviews, investigations, comment and news. My Audible original podcast 'The Squid Scam' came out in January 2023. I have also written for The Guardian, TechRadar, The Evening Standard, New Scientist and others.
Cupertino, Calif., Tuesday, Sept. 12, 2023. This story was updated on August 12th with new details about Apple Intelligence .that Apple could charge between $10 and $20 monthly for Apple Intelligence , potentially as part of the Apple One subscription service.
But the question for these companies is whether the current crop of AI tools are impressive enough to be locked behind a paywall? Looking at the current lineup of AI tools, across all major smartphone makers, I don’t think they are. There’s also the game of chicken between Samsung, Google and Apple on AI tools. Whoever decides to put up the paywall first may may face a public backlash, which will inform the decisions of rival companies. These AI features are also quite similar, so why would iPhone users pay to transcribe their calls when Samsung users don’t have to?
Paywalled AI tools may make financial sense because it costs billions to build and maintain this technology, but the implementation of that plan is complex. There will need to be a lot of development work to make these tools worth paying extra for and then some persuasive arguments about why they shouldn’t be free.
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