Wild Revival, a Texas-based company, has found that their cannabis-infused non-alcoholic cocktail, Transfusion, is popular among Baby Boomers. The drink contains 10mg of THC and 10mg of CBD derived from Delta 9 hemp plants and is formulated as an alternative to traditional alcoholic cocktails. Co-founder Michael Williams attributes the appeal to Baby Boomers seeking a way to maintain the social ritual of enjoying a cocktail while avoiding alcohol's effects.
Wild Revival has found that Baby Boomers are some of the top customers for its Transfusion beverage, the company’s cannabis-based non-alcoholic drink.Andrew Martin and Michael Williams are the founders of Wild Revival, a Denton-based company that launched Transfusion, their cannabis-infused cocktail.“We’ve been paying attention to the cannabis market. We’ve seen what’s happening with it, and it’s basically a gold rush. It’s the Wild West.
The company’s cannabis-infused cocktail, Transfusion, is made with grape, ginger, and lime juice and contains 10 mg of THC and 10 mg of CBD, derived from Delta 9 hemp plants. It’s also non-alcoholic.. Last October, the Texas Senate Committee on State Affairs started a process to regulate such products, and some government officials haveWilliams said Wild Revival’s cannabis-infused product has been well received, not only by young people, but also baby boomers.or personal reasons,” Williams said.
Visitors who stop into Wild Revival’s distillery can tour the facility and learn more about the cocktail-making process. “The plans are to continue to innovate and make exceptional cocktails and drinks and make them available for people to buy and enjoy the journey we are on,” Williams said.Imelda García is a journalist covering Hispanic food and Latino culture trends. She previously worked as a reporter for Al Día, the Spanish-language publication of The DMN. Before working at The DMN, she developed most of her career in national outlets in México.
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