H-E-B shoppers in Texas can now purchase Wienerschnitzel's Original Corn Dogs in the frozen food aisle. This marks the first time the company's signature corn dogs have been sold outside its restaurants, making H-E-B an exclusive in-state retailer for the frozen product. The rollout is part of a broader test in the Central and Southern U.S., with plans to replicate the taste of the restaurant version for at-home preparation. Wienerschnitzel partnered with Golden West Food Group for distribution.
H-E-B shoppers across Texas can now find a new brand in the frozen food aisle: Wienerschnitzel .The Texas -based grocery chain has begun carrying Wienerschnitzel ’s Original Corn Dogs in 250 stores statewide, marking the first time in the company’s more than 50-year history that its signature corn dogs have been sold outside its restaurants.
For Texas customers, the launch makes H-E-B an exclusive in-state retailer for the frozen product.Wienerschnitzel partnered with Golden West Food Group to produce the distribution of frozen corn dogs at the popular retail store. The company said the goal is to replicate the taste of its in-restaurant corn dogs for at-home preparation.While the product is also being tested in California and Nevada, Texas' H-E-B is the focus of the chain’s Central U.S. and Southern U.S. retail rollout. No other states currently carry the frozen corn dogs."Our corn dogs are perfect for a meal or quick snack, and we’re excited to partner with H-E-B to give Texans a first taste of them at retail," said Doug Koegeboehn, Wienerschnitzel’s chief marketing officer.Founded in 1961 as a single hot dog stand in Wilmington, California, Wienerschnitzel now franchises nearly 350 restaurants in 10 states under parent company Galardi Group Inc. The chain says it serves more than 120 million hot dogs annually.
Wienerschnitzel H-E-B Corn Dogs Texas Retail
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