Universal's Wicked has shattered PVOD records, raking in over $70 million in its first week, surpassing the opening weekend of The Super Mario Bros. Movie. The film's success is attributed to its extended theatrical run and strategic release timing for the New Year's Eve holiday.
, Wicked has made over $70 million in digital sales — numbers that, more often than not, are not released to the public — in the United States and Canada during its first week on PVOD and Premium EST.
“That is the biggest first day and biggest first week for a Universal theatrical title going to PVOD, and on its first day did double the business of Universal’s next-best performer, The Super Mario Bros. Movie,” The Hollywood Reporter’s article notes. According to The Hollywood Reporter, The Super Mario Bros. Movie made $44 million during its first week on PVOD.
“Universal consistently releases its larger tentpoles in the home after their fifth theatrical weekend, but it decided to wait another week and turn Wicked into a New Year’s Eve event for families after it played exclusively in cinemas for 39 days,” the article explains. “…Wicked still has a two-and-a-half-month exclusive premium home entertainment window before it goes to NBCUniversal’s streaming service Peacock.
WICKED PVOD Box Office Movie Premiere Universal Pictures
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