While retailers hope to go big this holiday season, customers may notice that the catalogs arriving in their mailboxes are smaller. Many of the millions of catalogs getting sent to U.S. homes were scaled down to save on postage and paper. Some gift purveyors are sending out postcards.
A collection of 2024 holiday catalogs are displayed Monday, Nov. 25, 2024, in Freeport, Maine . Catalog retailers, reeling from U.S. postal rate increases, have responded with pint-sized catalogs this holiday season. A collection of 2024 holiday catalogs are displayed Monday, Nov. 25, 2024, in Freeport, Maine . Catalog retailers, reeling from U.S. postal rate increases, have responded with pint-sized catalogs this holiday season. A collection of 2024 holiday catalogs are displayed Monday, Nov.
Despite no longer carrying an extended inventory of goods, catalogs are costly to produce and ship. But they hold their own in value because of growing digital advertising costs, helping retailers cut through the noise for consumers barraged by multi-format advertisements, industry officials say.started distributing catalogs in recent years. Amazon began mailing a toy catalog in 2018.
Pint-sized presentations still can work, though, because the purpose of catalogs these days is simply to get customers’ attention, Zhang said. Conserving paper also works better with younger consumers who are worried about the holiday shopping season’s impact on the planet, he said. Lands’ End, for one, is testing new compact formats to supplement its traditional catalogs. This year, that included folded glossy brochures and postcards, along with other formats, Chief Transformation Officer Angie Rieger said.
Inc. Lands End Inc. Maine Retail And Wholesale General News ME State Wire Holidays Portland Paper And Packaging Business Marketing And Advertising Lifestyle Wayfair Inc. U.S. News U.S. News
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