The only automakers expected to advertise during Sunday's game between the Eagles and Chiefs on Fox are GM, Kia and Stellantis' Ram and Jeep brands.
, which had success with an ad last year, did not immediately respond for multiple requests for comment.
For the 10th consecutive year, auto accessory company WeatherTech will air a 30-second ad. The Illinois-based company is the longest-running automotive business to consecutively advertise during the Super Bowl. Those who are advertising say they are taking the opportunity to reach a captive audience that's expected to be around 100 million viewers. The game is historically one of the most-watched events of the year, offering advertisers an opportunity to capitalize on viewership amid declining television audiences.shows and movies to promote the streaming service upcoming efforts to include more EVs in its productions.
"It is a big moment," GM CMO Deborah Wahl told reporters during a briefing about its ad. "To do something like this is really different."Those who aren't returning to this year's game largely attributed the decision to business priorities or available products and capital., one of the top Super Bowl advertisers in recent years, said it's product plans didn't align with this year's game.
"We look at the Super Bowl very strategically, and we want to make sure that we have a purpose for being in the Super Bowl," Lisa Materazzo, group vice president of Toyota Marketing, told CNBC at
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