Rob Wile is a breaking business news reporter for NBC News Digital.
It will take some time for the Caitlin Clark effect to be felt across the
players remain locked into the collective bargaining agreement, or CBA, they signed in 2020, which dictates their overall pay terms. Since the deal was signed, the revenue generated by the 's revenue compares with about $10 billion for the NBA in the season ending in 2022, the most recent year for which data is available. The
players can opt out of their CBA after this season — and it’s likely that they will, given the enormous growth the women’s game had been experiencing even before Clark captured America’s attention. The hope is that with Clark and other young stars entering the league, there will soon be more money and better terms for its players. In particular, the
players in shaping the league’s future success,' Carmichael Jackson said in a statement to NBC News. She continued: “They must acknowledge that valuing
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