JUNE 17 ― There is a certain charm to travelling in one’s own country. I have always believed that there is more one can see for themselves exploring their own backyard than they would flying across international borders. While low-cost flying did not ruin domestic travel, it drew Malaysians...
Wednesday, 17 Jun 2020 02:57 PM MYT
In light of this, governments around the world are calling for their citizens to travel domestically. In Malaysia, the government’s economic stimulus package Penjana offers tax breaks and financial aids up to RM 2.8 billion to support the tourism industry that has suffered during these past few months. This stimulus package is intended for the entire chain of the industry, ranging from hotels, transportation services, tours and many more who form the entire tourism ecosystem.
Other video advertisements by Tourism Malaysia are no different. They feature beautiful vistas and exciting local cultures. But make no attempt at inserting the ordinary Malaysian as a person who would be interested to experience the same. So, when the prime minister and the tourism minister calls for Malaysians to travel domestically, I can only wonder where was this call in the years before?Over the years, I have noticed several weaknesses in the domestic tourism infrastructure.
Thirdly, when tourists prefer to travel independently, this also means that the local economy needs to be improved. Domestic travel benefits the livelihood of local communities directly. Think of the roadside warung, the non-descript budget hotel you stay in when travelling to another state, or independent entrepreneurs offering a experience. These are part of the local economy not usually captured under the net of Tourism departments.
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