Why Walmart's new gun policies are good for its brand:
banning handgun ammunition sales
, Walmart will also stop selling handguns in Alaska, the only remaining state where it now sells them. However, Walmart will continue to sell deer rifles and shotguns along with ammunition for them. While Walmart's new policy has been met with intense criticism from the National Rifle Association, I am not surprised to see that the company's stock hit record highs today. Below, I outline three reasons why Walmart's new gun policy is sensible and good for the Walmart brand as a whole.
In light of such nuanced public opinion towards guns, Walmart's new policy is likely to strike most average Americans as being moderate and sensible and, hence, is good for the brand.A Walmart logo forms part of a sign outside a Walmart store In part because of its huge scale, Walmart took a big hit on corporate reputation in the early years of this century. CEO Doug McMillon has.
"At some point, Walmart became big, and societal expectations changed. And we missed the memo." As a global company with more than $500 billion in sales that employs more than two million people, Walmart was held to a higher standard by the public.
For a company embracing social responsibility, the optics of selling handgun ammunition when so many mass shootings, including one in a Walmart store, are occurring, are not good. Coming out with a balanced policy that is
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