New VIP+ Analysis: Data shows many Twitter users likely weren’t moved to post ephemeral content to the platform when Fleets launched.
There's little reason for social platforms like Facebook or Instagram to shut down their Stories features if they’re garnering sizable user bases, and it doesn’t seem productive to try to convince a large portion of users who don’t see Twitter as a viable Stories posting destination to adopt Fleets.
So it’s no surprise that Twitter has called it quits on its Fleets venture, opting to use resources that would have gone toward the Stories copycat for other tools. Yes, the discontinuation of Fleets means Twitter is taking something off its platform that could bring in more ad revenue. But it’s probable that many Fleets users weren’t using Twitter's Stories feature frequently.
Almost 47% of respondents who had recently used Fleets said they checked Fleets from others once a week or less, YouGov found in its January survey. broader pushAmong the most notable recent Twitter bets is the platform’s Clubhouse competitor, Spaces. Social audio seems like a particularly promising bet for Twitter given how heavily publishers and journalists in particular rely on the platform.
And because many publishers and journalists had already built up followings on Twitter prior to Clubhouse’s launch, some may lean toward using Twitter Spaces rather than Clubhouse for live audio broadcast experimentation.
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