This story is part of Tech for Change: an ongoing series in which we shine a spotlight on positive uses of technology, and showcase how they're helping to make the world a better place.
This story is part of Tech for Change: an ongoing series in which we shine a spotlight on positive uses of technology, and showcase how they're helping to make the world a better place. When was the last time you read a book? And I mean really read one, without scrolling through your phone, sharing the latest viral meme on Twitter X, or watching that Netflix show everyone is talking about. Chances are, it’s been a while, but you’re not alone.
So, I just rang this dude, and ended up speaking to him for about an hour. And by the end of this call, … I was like, holy cow. If this is right, this could be absolutely huge. He sent over about 450 academic papers from around the world, and it turns out that academics have known about the benefits of subtitles to boost literacy for about 10 to 15 years, but it’s just never really got into the public consciousness.
In doing research for this interview, I discovered, and it wasn’t much of a surprise, that the main cause for the decline in literacy among children is a lack of access to reading material due to their economic situation. How does Turn on the Subtitles seek to overcome that hurdle? You’re exactly right. U.S. students’ reading scores are currently at the lowest level that they’ve been for 34 years. Wow. Now, there are a bunch of reasons for that. The two main ones, the ones you’ve already touched on, are poverty and technology. Watching a video provides that dopamine hit much quicker, much easier. And so they gravitate towards that.
There are plenty of streamers like Netflix that not only already have subtitles, but they offer customizable options for them as well. For instance, I looked on Hulu and discovered you can change the font size and color to make it more visually appealing to little children. But I didn’t know that until I had to research this interview.
Jack Black asked everyone to Turn On The Subtitles to improve child literacy Well, people usually assume we are incredibly well-connected and extremely professional. But the fact is that we just don’t give up. We’re just a bunch of concerned parents, right? And we just rang them, and then we rang them again, until the right people said yes, and they did. It was as simple as that.
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