Why This Plus-Size Model Started a Sustainable, Size-Inclusive Athletic Brand

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Why This Plus-Size Model Started a Sustainable, Size-Inclusive Athletic Brand
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'Every type of body is running marathons or crushing their goals — lifting weights, dancing their asses off in a class, doing the downward dog — whatever the hell they want to do.' –CandiceHuffine FashionCrisis

Italia; has walked in nearly every season of New York Fashion Week since 2017, and has starred in major campaigns for brands like Lane Bryant and Torrid. But in 2016, Huffine took on a new challenge, one she never anticipated would be in her deck of cards: She started her own size-inclusive activewear brand, DAY/WON.

At the time, it was difficult for Huffine to find brands that carried sizes large or extra-large. She recalls that she began running in yoga leggings — her only option — and had to cut a hole in the waistband to hold her phone while running. "The fitness world had a misconception of what the curvy athlete was capable of," Huffine says. "The performance aspect of activewear became an afterthought because that body is not ever portrayed and celebrated in an active space."

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