For the last 11 weeks, public attitudes about leisure activities, like going to the movies, hasn't moved significantly, a warning that consumer habits are not returning to pre-pandemic normalcy.
A recent Morning Consult report from says only 18% of consumers feel comfortable returning to cinemas.
Moviegoers wear face masks in a screening hall at a cinema almost six months after its closure due to the coronavirus pandemic on July 24, 2020 in Beijing, China.Even with more stringent sanitation policies, mask requirements and new air filtration systems, Americans aren't racing out to cinemas. Meyers publishes a weekly report detailing consumer sentiment about returning to a number of leisure activities, including going to the movies, returning to the gym and shopping at malls. For the last 12 weeks, public attitudes about these activities haven't moved significantly, a warning that consumer habits are not returning to pre-pandemic normalcy.
Last weekend, around 60% of U.S. movie theaters were open and new films were on the screen, but the domestic box office only reported around $15 million in ticket sales over the weekend, according to data provided by Comscore. For comparison, the same weekend in 2019 saw domestic ticket sales talying $112.8 million.
During its second weekend, the film generated around $6.7 million in ticket sales, a 29% drop from the week prior.
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