ABC will have to shell out $395,000 for a Jimmy Kimmel bit—but not for the reason one might guess
of a new emergency alert system that would allow the president to text all of us directly in specific circumstances. Naturally, the wearier among us cringed at the prospect ofhaving the ability to text everyone at will—although experts have turned out to be right in saying that the president would likely not be able to text us whatever he wanted, whenever he wanted.who aired a humorous movie trailer in which panicked Americans tried to escape an endless barrage of garbage texts.
, the Commission said its rules, and the recent crackdown, “aim to protect the integrity of the alert system by helping to avoid confusion when the tones are used, alert fatigue among listeners, and false activation of the EAS by the operative data elements contained in the alert tones.”is just one of multiple TV series and promotions to face a recent fine under this initiative.was fined for the Season 9 episode “Omega,” which aired in February, for using the tone twice.
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