Free, massively popular products are the hallmarks of tech giants like Google and Facebook. But customers are giving up a lot even if they’re not forking over any money. karaswisher and profgalloway discuss
Photo-Illustration: Intelligencer; Photo: Daniel Sambraus/EyeEm/Getty Images Free, massively popular products are the hallmarks of tech giants like Google and Facebook. But customers are giving up a lot even if they’re not forking over any money. On the latest Pivot podcast, Kara Swisher and Scott Galloway discuss why paying for the privilege of privacy could be a major trend going forward.Scott Galloway: Look, the whole world is digressing to two business constructs.
Subscription, whether it’s the move to Netflix, whether it’s the move to LinkedIn — more and more people like the idea of saying, “I don’t want my data molested. I want more privacy. I want a business model that focuses on the relationship with me.” And the smartest people aren’t pitching advertisers, they’re pitching new product ideas that enhance my relationship and make it worthwhile for me to spend $12. Anyways, Neeva has launched its beta, five bucks a month.
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