South African voters felt that mobile political campaigns were intrusive, violated their privacy and made them feel disillusioned with the political process.
I asked respondents to evaluate their perceptions of online and mobile political marketing campaigns. I wanted to know, on a sliding scale and if at all, how much they felt these campaigns threatened their digital privacy and how much that perception influenced their acceptance of this form of political communication. Questions were also asked about the extent to which voters believed in their ability to influence the political process, and how much they participated in these processes.
There’s no evidence that political parties are engaging in malicious or illegal activities, but it’s telling that this is people’s perception and fear.
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