“The best comment I can get on my Instagram is when someone says to me, ‘God, I’m bored of those shoes you’re wearing.’”
Because the nature of the influencer economy is inherently unsustainable—influencers’ livelihoods depend on promoting what’s next and newest, encouraging followers to consume right along with them—sustainability arguably goes against the job description. But while some influencers race to keep up with fashion’s hunger for more, others are aiming to change the narrative.
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