Why So Many Restaurants Want to Be a Luncheonette Right Now

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Why So Many Restaurants Want to Be a Luncheonette Right Now
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While the luncheonette trend has seen success in New York before, COVID has made this business model uniquely appealing (via EaterNY)

will open in Fort Greene, in the former home of Mega Bites, another pandemic casualty.

Historically, the word luncheonette refers to a small place that has a counter, often located in five-and-dime stores and soda fountains. They had abbreviated menus for fast daytime service at affordable prices. And the customers were often women, since they were adjacent to shopping. “Women were considered women of ill repute if they went into restaurants without a male companion,” said Linda Pelaccio, board member of the Culinary Historians of New York, and host of a. “What we saw happening around the 1900s, was the luncheonette became a safe place for women joining the workforce in New York City,” she says to Eater.

But at their core, “luncheonettes are still community spaces,” says Rolando Pujol, behind the newsletter, an archive of sorts, for these businesses, new and old. He points to design elements, such as a new wave of handpainted signmakers, who devote themselves to preserving the feel.

, behind signage of dozens of NYC spots. “It’s really encouraging to see people not just wax poetic about what was, but actually doing something about it,” says Pujol.The food is also changing — more experimental, infusing owners’ personal heritages, and along the way redefining what Americana looks like in New York for the long run.

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