Six No. 1s in six weeks: Why has the Hot100’s No. 1 spot been a turnstile this spring?
announced that for the second week in a row, DaBaby's"Rockstar," featuring Roddy Ricch, was the No. 1 song on the Billboard Hot 100 -- already making it the longest-reigning song on the chart in nearly two months.
If that seems like an unusual amount of turnover at the Hot 100's apex, it is -- at least for the last three decades. You have to go back to 1990 to find a run of at least six straight new No. 1s in six weeks, with an autumn run of one-week first-timers that lasted from Nelson's" Love and Affection" in September until Mariah Carey's"Love Takes Time" reigned for thee weeks in November. Such coming and going at No.
Before that, the chart was more susceptible to promotional influence from labels who wanted to avoid their artists blocking each other in the chart's top tier."The minute you had your peak position, the labels wanted it out of the way," late '80s."They'd work it down to get rid of it, so the next single could come up, whether it was by that artist or another artist that they were trying to get [a hit].
Why then, the sudden change of course in 2020? Well, as with everything going on in the world the past three months, the COVID-19 pandemic likely plays a role: With fewer communal spaces than ever for pop to build consensus and seemingly everyone in the world spending their lives bored on the Internet, idle hands have led to a lot of quickfire hits.
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