My company, Chic-CEO.com, is an online resource for over 100,000 female entrepreneurs. As a startup, we had to get scrappy in order to hit our goals and make an impact. When we started asking for the impossible and getting the green light, I knew we had stumbled on something magical - something I call 'Unreasonable Requests.' I write about female entrepreneurship and how to brand yourself. I live in beautiful Ozark country with my husband and two brilliant children.
“We’re reaching a level where personalization is not only a perk for those consumers who are keenly aware of their wants it and needs, there are instances where problems outside of not finding exactly what they want are being solved.” writes Rae Whitte. The rise of individualism in the last decade brought forth one central priority: to stand out.
Not only that, 46% of consumers say they are happy to wait longer to get their customized product or service.People have a tendency to notice something different. Athan Didaskalou is the CSO of, a brand that allows customers to custom-make their luggage online. They can choose size, color, and then add the imprint of their initials anywhere on the luggage - AND choose the colors of the letters and the colors of the letters’ shadows.
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