Why private equity is going after the vanity economy and med spas

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Why private equity is going after the vanity economy and med spas
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How lip fillers and laser hair removal is plumping up private equity

Sixth Street, Blackstone, and Ares have backed providers of treatments like laser hair removal.Laser hair removal, body contouring, filler injections — it's not just TikTok and Instagram where people are talking about their latest treatments. It's also a hot topic in private equity boardrooms.

The space is another consumer-focused vertical, like dentistry and dermatology, that private equity firms, big and small, are aggressively pushing into. They are capitalizing on mass market appeal, steady revenue streams from customers regularly returning for treatments, opportunities to consolidate businesses and boost profits, and theas a selling point. That has set the stage for a push and pull where some are skeptical of a rapidly growing industry.

"The fear is that once you get investors involved who are focused on making money, is that going to make it more difficult to make sure people are following the rules, not putting profit over patients' safety?" Thiersch said. Investors are aware of those concerns as they navigate a thicket of regulations that vary state by state.

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