On PivotPodcast, karaswisher and profgalloway discuss the roadblocks facing Peacock, NBC's entry in the streaming wars
Photo: Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images NBC has fired its opening shot in the streaming wars. This week, the network unveiled Peacock, its attempt to capture viewer attention in an increasingly atomized marketplace. On the latest episode of New York’s Pivot podcast, Kara Swisher and Scott Galloway discuss the roadblocks ahead.
Kara Swisher: This week, the NBC streaming platform Peacock launched, but it won’t be available on two of the most popular streaming devices, Roku and Amazon Fire TV. Those two share a combined 70 percent of the streaming-player market and reach about 80 million active users. Peacock is available on other streaming devices like Apple TV and Google’s Chromecast, among others.
Pivot Twice weekly, Scott Galloway and Kara Swisher host Pivot, a New York Magazine podcast about business, technology, and politics. Subscribe on: Apple Podcast Google Podcast Spotify Galloway: I think Peacock is going to struggle. First of all, it’s late to the game. A lot of people have spent a lot of money and a lot of time and are … I don’t want to say they’re sated on content, but content consumption has gone up dramatically during the pandemic. Peacock does have some unique attributes.
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