For Variety VIP+ Subscribers: Why Paramount+ With Showtime Won’t Change Streaming Game Much
for Netflix or some other company — leadership is clearly hoping the new bundled offering, and accompanying price increase, can help buy time by boosting streaming revenues, reducing churn and making the service more valuable to consumers.
This is the new wisdom of the streaming age: The crowded SVOD field must shrink in the name of efficiency and limited demand. Consolidating services into hard bundles reduces the number of separate apps and subscriptions on the market, streamlining the possible options for consumers. As such, the Paramount+ With Showtime bundle now becomes the “Premium” tier of Paramount+, which will now be priced at $11.99 per month — the old price of the soft bundle — forcing a $2 price hike onto Premium-tier Paramount+ subs who might not want the bundle anyway.
Of course, at least they’re getting more content in exchange for the higher cost, but Paramount is also downsizing Showtime,
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