Here's why P.F. Candle Company is expanding its brick-and-mortar stores during this unlikely time:
, which has yet to open its doors because of the Pandemic, but does “take-out” service. In those physical stores they sell candles, incense, as well as cozy home staples such as blankets. Even though many brick and mortar stores have been slowly reopening their doors to the public, foot traffic is still down across most of the country. And with all the COVID-19 safety measures, the last thing customers want to do is put their nostrils into a candle jar.
As a result, P.F experimented with a variety of options to get their scents in front of customers, such as using tealights, but they found out it bogged down their production. The company currently uses scent cards, similar to the perfume samples found in the pages of a fashion magazine. However, the scent cards are actually much costly, so they’re currently looking for an environmentally-friendly option for online customers.
Pumphrey tries to recreate the feeling of specific places, such as a hike in the Redwood mountains into her products. Since scent is most strongly connected to memories, they become a vessel that sets the tone of a day or evening, according to Pumphrey. She explained the driving force behind the connection: “So you have all of these little molecules that make up a fragrance oil, but you also have an emotional impact that's there.
And while it’s been seemingly fun for this California-based candle company, there’s also a very serious commitment ensuring that they use their platform and company to remain steadfast in fighting for causes that matter. Their employee donation match program raised over $9,000 which was given to organizations fighting racial injustice, as well as a company donation north of $10,000 for Equal Justice Initiative and the NAACP.
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