📉 'From the tumbling value of its rival Boohoo, to the painful decline of The Hut Group, and the market leader Asos, the entire internet fashion industry is in trouble' | Writes mattlynnwriter
It had the backing of a small army of celebrities, bloggers and influencers. It launched collaborations with prestigious American department stores such as Nordstrom. And it captured a hip, young aesthetic with a range of fashionable, accessibly priced clothes aimed at a young female audience. Rewind just a few years, and the online clothing retailer Missguided was one of the rising successes of British business. And yet now it is on the brink of administration.
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