Why one California woman went on a quest for the perfect shark emoji

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Why one California woman went on a quest for the perfect shark emoji
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Monterey Bay Aquarium’s Emily Simpson works with tech companies to improve the accuracy of marine emojis.

A leopard shark at the Monterey Bay Aquarium’s Kelp Forest exhibit swims past Emily Simpson, the Aquarium’s “Content Strategist” in Monterey, Calif., on Thursday, Sept. 5, 2024. If the shark emoji on your phone is anatomically correct, thank Simpson, who went on a quest for the perfect shark emoji. The Monterey Bay Aquarium’s “content strategist” has made it her mission to ensure that emoji, the universal lingo of our digital age, show marine life as nature intended.

The two eyes on Google’s octopus are right where they belong — not in the center of its face, as initially shown, but on either side of its head. Why? This provides a panoramic view of any predators. Since they first appeared on Japanese mobile phones in the 1990s, emoji have become a fixture in our lives, short-handing everything we love and hate.

Additions are common. There’s a new silhouette-like design for family emoji. After criticism, the consortium added a flat-soled woman’s shoe, not just a sexy red stiletto. In addition to a tiny polka-dot bikini, there’s now a sporty one-piece women’s swimsuit. X insists on calling its gray-colored sea lion, with ears and a big tail flipper, a seal. Weirdly, the octopus on all platforms is missing several tentacles.

Meanwhile, she is lobbying for greater representation of the overlooked and underprivileged. Animals that are charismatic or cute — puppies and pandas, for instance — get undue center stage, she said.

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