Despite a chequered history in the US, the NRL believes rugby league can finally hit the jackpot in Sin City.
As the New Zealand national team prepared to return home from rugby league’s previous foray into the US, lightning struck the plane just before the players were due to board.Denver Test between England and New Zealand at Mile High Stadium in 2018. It was the third and last time the “Greatest Game of All” attempted to make inroads into America, a potentially lucrative market the NRL is again exploring.
It is a plan of scale and ambition beyond anything the NRL has attempted before, in a bid to grow the sport and cash in on the explosion in legalised gambling in the US.Fairfax However, with the NRL and the Rugby League Players’ Association working against him, the Denver Test left him financially in the red. The collapse of an airline sponsorship deal, which would have brought in hundreds of thousands of dollars, was the result of head office opposing the bold venture.“The US market is one of great opportunity, and from an Australian sports landscape perspective, we need to look to these bigger markets to generate global recognition of our sports teams.
“You don’t want to bring your tiny little candle to the party and it is outshone by everything else,” Fale says.“As we’re working with these cities and states to put together an opportunity to host a Rugby League World Cup, the last thing we need is for the NRL to come to the US and not do well. It hurts the game, it hurts us.”
“There is tremendous alignment among clubs and Peter [V’landys] and Andrew [Abdo] are doing their best to grow the game and bring in additional revenue. Ultimately, it’s what we need to do.
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