Here's why now may be the perfect time to start your business, according to the bestselling author of The Lean Startup. (via CNBCMakeIt)
So many of the conventional sources of leadership have been dramatically discredited.That is in part because input factors — the costs required to produce a product or service — are low during a downturn, which is "to an entrepreneur's advantage," said Ries. Those costs include labor, land, food and borrowing. Thehas already cut interest rates and introduced stimulus packages aimed at supporting businesses.
"This one is special, not just because of how awful it is, but because so many of the conventional sources of leadership have been dramatically discredited," said Ries. "There's a new hunger — and that hunger's only going to grow — for new leadership, new ideas, new models," said Ries., outlines the best approach for thinking about starting a business. It centers on three key steps:
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