The rebranding of NASCAR driver goes way beyond just a haircut.
, a charity that provides shoes for children and individuals in need.
“My dad didn’t like it,” LaJoie said about his long hair. “The people who were either signing my checks or I wanted to sign my checks, I don’t think they loved the long hair look. I needed a reset for myself.”That reset for LaJoie included turning his back on social media and adding a “dry January” to his life. He tried to rid himself of the “outside noise” that plagues race car drivers.
“I started doing dumber stuff on social media just to stay relevant, because if I was on TV, it was because I either crashed or I was in the way of the leaders because the competition wasn’t there to back it up,” says LaJoie, who is in his third season with Spire Motorsports. The Concord, N.C., resident knows how quickly a career can be on an upward trajectory and then plummet like a rocket that’s lost power.
Prior to this year, LaJoie and his Spire Motorsports team analyzed the season. First, they excluded the Daytona 500 from their master plan because it’s an anomaly.
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