Even Elon and Zuck don't have the juice to make an all-in-one 'super app' happen
Well-developed payments apps exist in the form of Venmo or Cash App, but a reverse attempt to build non-payment services into those apps may be a lengthier process: competition to lead the market they're already in is fierce, and American users have become accustomed to a diverse choice of apps.
These gaps mean that"electronic payment penetration is minimal" in many developing economies. In India, for instance, almost a quarter of adults don't have bank accounts, making these markets ripe for a super app that meets those needs, the paper suggests. In China, smartphones were first entry point to the internet for large swathes of its population.
There's another clear reason why the most successful super app has emerged in China. The regulatory strong arm of Beijing has shut out foreign competitors from offering Chinese consumers any alternative.US tech firms harboring super app ambitions will need to fend off their own regulators, overseas regulators, and Apple's App Store.
Khan is likely to be a particularly painful thorn in the side of Amazon if it ever decided to join the super app race, with the FTC chair soaring to fame for herthe most popular smartphone operating system in the US
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