Here's why music's top execs are turning to stylists for help on the red carpet & more
” video). But a few years ago, she began to notice a change: She would be working on a campaign, and the executives involved would inevitably fall in love with pieces she had pulled. “These were people who had incredible positions and didn’t just want to put on the corporate uniform expected of them,” she says. “We’d start talking about style, they’d come to Los Angeles, and I’d take them out for a day of shopping. From there, it grew.
Kline is among a growing number of celebrity stylists whose roster has expanded to include music executives. “Ten years ago, we didn’t know the names of the CEOs [running] the companies we interact with on a daily basis. There was a curtain,” she says of the shift. “Now it’s sort of required that they have a forward-facing presence.” She works closely with executives including Endeavor chief marketing officer Bozoma Saint John.
It’s precisely this melding of brand and individual identities, along with the rise of social media, that is leading more executives to become fluent in the uses of color and silhouette far beyond the black power suit of years past. In the Instagram era, when photographs from events live forever on the internet, style as a mode of communicating power — and of connecting with artist clients — is becoming increasingly important .
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