MoviePass officially shut down on Saturday, September 14th, ending the platform’s controversial two-year run as a would-be disruptor of the moviegoing business. It’s easy to write the company off as a foolish endeavor doomed to fail. But MoviePass’ ambitions were far more complex than just refashioning the gym membership for the movie theater.
Theater-subscription service MoviePass officially shut down on Saturday, September 14th, ending the platform’s controversial two-year run as a would-be disruptor of the moviegoing business. Many pundits rightly pointed out that the company’s end seemed inevitable the moment the analytics firm Helios and Matheson purchased a majority share in the company, then dramatically dropped its monthly fee in August 2017.
Lowe even envisioned an end-to-end product where MoviePass would run deals with every link in the chain: a filmgoer’s restaurant meal before a movie, the Uber ride to the theater, and the movie experience itself, which could perhaps be a production financed by MoviePass. The company could track customers every step of the way, generating the data Farnsworth hoped would build out that ad business he envisioned when he acquired MoviePass in the first place.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Runners and racegoers alike agree that Saturday felt like Saturday again at the Penn RelaysAs the only event in the country hosting high school, college, and Olympic-level talent in the same venue on the same weekend, the Penn Relays is more than just the competition— it’s the experience.
Read more »
Why we didn't see the Aurora Saturday nightA look at what causes the Aurora and why it was not as visible on Saturday
Read more »
Why Wildwood’s mayor invited Donald Trump to use the beach for Saturday’s rallyWildwood Mayor Ernie Troiano Jr. offered the Jersey Shore town's beach to former President Donald Trump after another venue was unavailable. He's predicted thousands of Trump supporters on Saturday.
Read more »
Harvey Weinstein appears in N.Y. court; Why prosecutors say they want a September retrialProsecutors asked for a September retrial for Harvey Weinstein.
Read more »
Why protesters in Georgia are opposed to a 'foreign agents' law and why it mattersMore than 50,000 people took to the streets of the capital city Tbilisi over the weekend to protest against proposed legislation that critics say is modeled on a Russian law used to crush dissent.
Read more »
SNL Recap: Tom Sandoval Dissed Again, Show Implies He’s a ‘Parasite’‘Saturday Night Live’ subtly dissed Tom Sandoval on the Saturday, May 11, episode during ‘Weekend Update’
Read more »