Why movie stars love channeling their characters on the red carpet

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Why movie stars love channeling their characters on the red carpet
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Lady Gaga's look tho... 😍 (via pagesix)

It’s true that having a major movie star show up to promote a buzzy blockbuster dressed like the film’s hero gives social media, style outlets and superfans something to talk about. And it could very well be that stars’ “end game” when it comes to cosplaying their characters is purely commercial in nature. But Hobeika offered another, more forward-thinking explanation.

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